CUSTOMIZABLE
texture
the redbear
project
This VARNISH overlay is generated by using image-mapping filters in Adobe Photoshop — and also with subsequent adjustments to vary the contrast and line width. The resulting varnish pattern follows the lines in the artwork EXACTLY for a custom overlay effect.
the redbear
project
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PROMOTIONS
the redbear
project
boundaries
beyond
the redbear
project
embellishment
design
MGI Approve is a pre-visualization software that brings designs to life before they are printed and embellished, eliminating guesswork.
the redbear
project
ONE PASS
TECHNIQUE
the redbear
project
3d from
2d mask
FOIL overlay includes the mainline + all elements except the "jewels"
VARNISH overlay is positioned over the printed "jewels" and gemstones
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foil & varnish
design
Complex 100% vector artwork is prepared in multiple layers using Adobe Illustrator provides unmatched clarity and detail.
the redbear
project
WINNER of the Silver Leaf Award at the 29th Annual FSEA competition for Best Use of a Unique Fold, this die-cut promotional piece folds down in steps to create 3 unique
inside spreads.
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SILVER
WINNER of the Gold Leaf Award at
the 29th Annual FSEA competition for Best Use of Foil and Embossing in a Direct Mailer, this promotional piece
is the result of 8 separate passes through the
MGI JV3DS
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the redbear
project
g o l d
beyond
PACKAGING
INSTANT prototyping is possible with today's digital technology.
This soft-touch folding box saw many changes before it was finalized.
ORIGINAL
print is shown at left
VARNISH overlay is generated in Adobe Photoshop with classic filters
Final composite is produced with small dots for use with minimal varnish
LESS IS MORE
philosophy
A minimalist tactile element of only 21 microns of varnish introduces the element
of curiosity
the redbear
project
foil & varnish
the redbear
project
brand identity
the redbear
project
brand identity
the redbear
project
PUBLICATIONS
PERCEIVED VALUE is increased by adding raised foil effects to magazine and book covers, real estate memorandums, and financial documents.
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before
& after
me
about
the redbear
project
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FOR MORE
matt redbear
I'm no stranger to the realm of Graphic Arts. From old-school film and plate “analog” techniques to today’s modern digital methods and production, I use my experience to forge new ideas against the backdrop of the pre-digital era. My passion for imaging spans over 42 years, going all the way back to 1980 in the fields of Photographic Production Technology, photo lab management, and professional photography.
AFFILIATIONS